From the misty mountains of the north to the bustling local communities of the northeast, we are proud to partner with independent coffee shops nationwide.
Running an independent coffee shop is an art and a science. We identify the gaps in your business model and provide structural engineering for your growth.
Many independent coffee shops struggle to maintain consistent coffee quality, leading to customer dissatisfaction and difficulty in building a loyal customer base. Sourcing good beans is one thing, but brewing them perfectly every time requires specific knowledge and equipment calibration.
Our Solution
Project 770 provides hands-on training and equipment calibration support. We help you understand your beans, optimize your brewing recipes, and implement quality control checks to ensure every cup is as good as the last.
Before
Customers sometimes receive inconsistent coffee, leading to mixed reviews and a struggle to stand out in a competitive market.
After
Your shop becomes known for its consistently excellent coffee, attracting repeat customers and positive word-of-mouth, boosting your reputation and sales.
Even with great coffee, many shops outside major cities find it challenging to attract new customers and effectively market their unique offerings. Limited marketing budgets and lack of digital presence can hinder growth.
Our Solution
We help you develop simple, effective local marketing strategies, from social media tips to community engagement ideas. We also connect you with other Project 770 shops for collaborative promotions and shared learning.
Before
Your shop relies mostly on walk-ins, with little strategy to reach new customers or engage existing ones beyond their visit.
After
Your shop sees a steady increase in new customers, a more engaged community, and a stronger local brand presence, leading to sustainable growth.
Managing inventory, minimizing waste, and optimizing staff workflow can be complex for small businesses. Inefficient operations can eat into profits and cause unnecessary stress.
Our Solution
Project 770 offers practical advice on inventory management, waste reduction, and efficient shop layout. We help you streamline your daily operations so you can focus more on your craft and your customers.
Before
High ingredient waste, disorganized stock, and inefficient workflows lead to higher costs and less time for customer interaction.
After
Reduced operational costs, smoother daily routines, and more time to connect with customers, resulting in improved profitability and a less stressful work environment.
Independent shops, especially in remote areas, often struggle to access high-quality green beans and reliable, affordable equipment. Limited supplier options can compromise quality and increase costs.
Our Solution
We leverage our network to connect you with trusted suppliers for premium Thai coffee beans and essential equipment. We also provide guidance on evaluating bean quality and maintaining your machines.
Before
Limited access to diverse, high-quality beans and difficulty finding reliable equipment suppliers, often leading to higher prices or lower quality products.
After
Access to a wider range of premium local beans and dependable equipment at fair prices, enhancing your product offering and operational reliability.
Is Project 770 Right For You?
We partner with owners who are ready to elevate their craft. If you identify with these statements, we should talk.
You want to build a sustainable business model, not just a trendy shop.
You are looking for consultation that understands the local Thai context.
You need to increase sales and build a loyal customer base.
You want to improve product quality and service standards.
You are facing operational management challenges.
You want to differentiate yourself from competitors.
Meet The Experts
A dedicated team of coffee professionals, business strategists, and operational experts committed to your success.
"Every cup tells a story. Let's make yours unforgettable and uniquely Thai."
Preeya Somsak
Lead Coffee Strategist & Founder
Preeya founded Project 770 with a vision to empower independent coffee shops across Thailand. With over 15 years in the specialty coffee industry, from bean sourcing to cafe management, she brings a holistic understanding of what it takes to thrive. Her passion lies in helping local entrepreneurs craft unique coffee experiences.
"Great coffee starts with great beans. My mission is to help you find and perfect yours."
Anan Chaiyot
Roast Master & Quality Control
Anan is our resident expert in coffee bean selection, roasting profiles, and quality assurance. Having trained in renowned coffee labs in Southeast Asia, he ensures that every bean recommended by Project 770 meets the highest standards. He loves experimenting with local Thai beans to unlock their full potential.
"Your coffee shop is more than a business; it's a community hub. Let's make it shine."
Nongyao Boonruang
Community Engagement Lead
Nongyao specializes in helping coffee shops connect with their local communities and build a strong brand presence. With a background in local business development and digital marketing, she provides practical advice on social media, local events, and creating a welcoming atmosphere that keeps customers coming back.
"Efficiency and a great atmosphere go hand-in-hand. I'm here to help you build both."
Somsak Panyarachun
Shop Operations & Equipment Specialist
Somsak brings a wealth of experience in cafe layout, equipment selection, and operational efficiency. He understands the challenges of setting up and running a smooth coffee shop, especially outside major cities. He’s dedicated to finding practical, cost-effective solutions that enhance both customer experience and profitability.
"I believe in the power of local coffee. Let's work together to grow your dream right where you are."
Chaiwat Limcharoen
Regional Support Coordinator
Chaiwat is our on-the-ground support, deeply familiar with the unique needs and opportunities of coffee shops in various Thai regions. He acts as a bridge between our experts and local owners, ensuring tailored advice and practical assistance are always within reach. His local insights are invaluable.
Service Packages
Coffee Shop Health Check
฿7,500 / 1-2 days
An initial assessment to identify key areas for improvement in your coffee shop's operations, menu, and customer experience. Perfect for shops looking for a quick, insightful overview.
Designed for shops ready to implement changes and optimize their business. This package focuses on practical strategies to enhance profitability and customer satisfaction.
2-day on-site deep dive, advanced menu engineering, staff training consultation, marketing strategy workshop, detailed action plan with follow-up call.
Our most comprehensive package for coffee shops aiming for a complete overhaul or significant expansion. We work closely with you to redefine your brand, operations, and market position.
3-day on-site intensive, brand identity workshop, full operational redesign, advanced barista training module, supplier negotiation support, 3-month post-implementation support.
